Red Eye Metazine

AREA: TECHNOLOGICAL ASSET COSTRUCTION
2022 - ONGOING

RED-EYE is both a magazine and an integrated creative agency with a streamlined and meticulous approach to digital innovation, storytelling and image making. Our extensive experience spans from luxury and fashion communication, innovative tech XR (AR, MR, VR) solutions, AI, creative direction, and visual communication.

Team: Andrea Galbusera, Andrea Zaccuri, Yann Martins

How publishing is evolving in the metaverse: the Red Eye metazine case
«Living, Seeing, Dreaming. Toward the Metaverse and Back». Red Eye, first magazine in the metaverse, tells about the possibilities of exploration through the web.

«We depart on a RED-EYE, across uncertain darkness and arrive in the morning greeted by the blinding sun», this is the sentence that opens the magazine’s manifesto.
The meaning of the name RED-EYE is to be found in the comparison to night flight, departing from the night and arriving at dawn. An essential part of this process is the new generation of creatives who «contribute to its value of freedom, inclusivity and envision an interoperable web of worlds»

Extract from the article published by Lampoon

Read full articles

Red Eye Metazine

AREA: TECHNOLOGICAL ASSET COSTRUCTION
2022 - ONGOING

RED-EYE is both a magazine and an integrated creative agency with a streamlined and meticulous approach to digital innovation, storytelling and image making. Our extensive experience spans from luxury and fashion communication, innovative tech XR (AR, MR, VR) solutions, AI, creative direction, and visual communication.

Team: Andrea Galbusera, Andrea Zaccuri, Yann Martins

Research
Technology architecture
Web design
Platform development

How publishing is evolving in the metaverse: the Red Eye metazine case
«Living, Seeing, Dreaming. Toward the Metaverse and Back». Red Eye, first magazine in the metaverse, tells about the possibilities of exploration through the web.

«We depart on a RED-EYE, across uncertain darkness and arrive in the morning greeted by the blinding sun», this is the sentence that opens the magazine’s manifesto.
The meaning of the name RED-EYE is to be found in the comparison to night flight, departing from the night and arriving at dawn. An essential part of this process is the new generation of creatives who «contribute to its value of freedom, inclusivity and envision an interoperable web of worlds»

Extract from the article published by Lampoon

Read full articles